Optimizing how businesses turn leads into money

ShadeTree Digital Publications

We speak on things that we know, talk the topics that are relevant, and walk you through running your business the best ways possible.

AI SEO v AI EO – How they work, compare, which is best to use and when

June 11, 2026

Can’t Remember the Difference Between SEO, AEO, and GEO? Try This.

June 11, 2026

SEO, AEO, and GEO Don’t Have Standards. Stop Waiting for One.

June 10, 2026

Payment Processors are Not Your Friends

May 30, 2026

Agentic Marketing Is Already Here — Are You Using It…Yet?

May 15, 2026

Your Website Has a ‘No Disabled People’ Sign on the Door — You Just Can’t See It

May 8, 2026

Email Filtering and the New Reality of Outbound Marketing

March 26, 2026

Claude went down, And everyone’s talking about the wrong thing.

March 3, 2026

Top 10 Design Tips and Cues for 2026, and Their Design Faux Pa Counterparts

January 3, 2026